Dr. Juan

I returned last weekend from the Advanced Training Institute on Health Behavior Theory.  The faculty did an excellent job preparing for all the lectures and the 35 or so students were engaged in the learning experience.  The highlight for me was hearing David MacKinnon, http://www.public.asu.edu/~davidpm/ who was a very entertaining teacher.  While we received a little bit of information on mediation analysis in Dressler and Oths NSF SCRM, you can’t beat hearing from it from the person who wrote the book on mediation analysis.  The key message for me was to make sure you measure the intermediate psychosocial variables if your intervention does not work, you can explore the other causal pathways.

I am going to Tampa again, this time for Advanced Formative Research in Social Marketing. The professor is Dr. Tait Martin. With this course, my graduate certificate in social marketing will be complete.
http://www.cme.hsc.usf.edu/fsjune/

Our class ended up collecting the following items for the farmworker health clinics over a 2-month period.

Toothpaste-446
Shampoo-157
Soap-391
Washcloths-153
Deodorant-46
Chapstick-80
Eyedrops-5
Sunscreen-32
Socks-22 pairs
Fungus cream-26

Definition of social marketing for Designing Social Marketing Course:

Social marketing is the use of marketing to achieve specific behavior change goals for a social good as well as the program’s target audience. It involves shifting the marketplace of products toward the marketplace of behaviors.

I am looking forward to Dr. Craig Lefebrve’s class in the Social Marketing Field School in January.  http://www.cme.hsc.usf.edu/fsjan/

I have 1 more course after this one until I complete the graduate certificate.  If you don’t subscribe to Craig’s blog, check it out http://socialmarketing.blogs.com/

Welcome to my website.  This website serves to update colleagues and students about my academic and research pursuits – Dr. Juan